Jameson sales hit 4 million cases worldwide11/29/2012
As one of Ireland’s most successful exports, Jameson is playing a key role in the export led recovery of the Irish economy. The Irish whiskey’s global sales have just reached 4 million cases.
Jameson has achieved another significant landmark, with global sales attaining an annual level of 4 million cases – including over one million cases sold in the United States, the largest market for Pernod Ricard’s strategic whiskey brand.
Anna Malmhake, CEO of Irish Distillers, commented, “We are delighted and proud to have reached the 4 million cases milestone. To think in 1988, when Irish Distillers joined Pernod Ricard, Jameson sold just 466,000 cases globally, with Ireland as its main market. Since then, Jameson has witnessed consistent and sustained investment, with a long-term strategic outlook based on Premiumisation and innovation, coupled with strong and targeted marketing. The result has been an incredible global success with 50 markets now in double digit growth worldwide.”
Jameson now counts twenty three years of successive growth. It has been distilled since 1975 in Midleton, Co Cork, where a recent €100 million investment was made by Irish Distillers to expand the distillery in order to cater for future growth.