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Beefeater

Beefeater is the world's No.1 Premium gin. The only international Premium gin to still be distilled in London, it brings its quintessentially British character to the world of Spirits.

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History and know-how

Beefeater's roots can be traced back to the 1820s, when John Taylor and his wife opened a small distillery in London's Chelsea district.

HISTORY

Beefeater's roots can be traced back to the 1820s, when John Taylor and his wife opened a small distillery in London's Chelsea district.

In 1863, it was taken over by James Burrough, who took a closer interest in the distillation process. James embraced his passion for experimenting and developing new flavours, starting to produce his own style of gin. He discovered that distilling a specific recipe based on natural ingredients gave a very fragrant gin with a bold taste.

He then started to follow a unique process, leading to the creation of Beefeater London Dry Gin. The name reflects Burrough's desire to give the gin a personality and strong ties associated with London: it comes from the Yeomen Warders, also known as "Beefeaters", who have guarded the Tower of London since 1485. Today, each bottle still portrays a Yeoman Warder.

KNOW-HOW

In James Burrough's original recipe from the 1860s, nine "botanicals" or natural ingredients are essential in revealing Beefeater Gins character.

The natural ingredients, including Seville orange and lemon peel, whole juniper berries, angelica seeds, coriander and almonds, are steeped for 24 hours before being distilled. This procedure makes it possible to create a perfectly balanced and full-flavoured gin.

This steeping and distillation method remains virtually unchanged today, following the secret recipe invented by James Burrough. Beefeater is the only international Premium Gin to still be distilled at the heart of the British capital, at the Kennington distillery, on the southern bank of the Thames.

Main markets

Spain, United States, Canada, Japan, Travel Retail, United Kingdom, Russia, Czech Republic, France.

Range

Beefeater

  • Beefeater London Dry Gin


    BeefeaterLondon Dry Gin


    A fresh, clean and crisp gin with a subtle citrus and fruit edge. The complexity of the Beefeater recipe produces a gin that is multi-dimensional in character, while remaining balanced and well-rounded.

    Beefeater London Dry Gin

  • Beefeater Super Premium 24

    BeefeaterSuper Premium 24

    In 2007 Desmond Payne, Master Distiller with 40 years of experience, created his own award-winning masterpiece, Beefeater 24, with the addition of grapefruit and two types of tea to the original recipe.

    Beefeater Super Premium 24
  • Beefeater Burrough's Reserve

    BeefeaterBurrough's Reserve

    Produced following the original Beefeater recipe, refined by the founder James Burrough in the 1860s, Burrough’s Reserve is distilled using James Burrough’s original copper, the spirit is then uniquely rested in Jean de Lillet oak barrels which leads to a very fine aperitif only created in exceptional vintage years.

    Beefeater Burrough's Reserve
  • N°2 Premium gin in the world
  • N°1 White spirit in Spain
  • N°3 Premium gin in the United States
  • 2,6 million cases sold worldwide
Artistic Campaign

Artistic Campaign

Vee Speers
for
Pernod Ricard

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Full Year Results 2013/14

Documents and webcast

Full Year 2013/14
Sales and Results
28th of August

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