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Havana Club

Havana Club is the genuine iconic Cuban rum. As the world's No.3 international rum brand, Havana Club shares the authentic Cuban culture worldwide.

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History and know-how

Cuba has a longstanding tradition of rum production. Produced as early as the 15th century from fermented cane juice, the very first rums were particularly strong and bitter.

HISTORY
Cuba has a longstanding tradition of rum production. Produced as early as the 15th century from fermented cane juice, the very first rums were particularly strong and bitter.

In the 1800s, the production process was refined, the first brass stills were used, and experiments were carried out to age the alcohol in buried jars and barrels.

During the second half of the 19th century, rum became more delicate and smoother, aged in white oak casks. Initially intended for the “elite”, as defined by the Spanish Crown, it is hugely popular today around the world thanks to its mellowness, characteristic of genuine Cuban rums.

KNOW-HOW

Havana Club is produced in the purest Cuban tradition, using the highest quality sugar cane. The slow distillation process, carried out in columns designed especially for Havana Club, makes it possible to obtain a strong spirit with powerful aromas known as aguardiente.

This eau-de-vie is then aged in white oak casks before being blended with a fresh sugar cane distillate to create "ron fresco" (or fresh rum). This rum is left to age again before being blended. These successive operations are repeated until the maestros roneros (master blenders) are satisfied. The selection of the casks is crucial, as it is the wood that gives the eau-de-vie its specific colour, aroma and complexity.

The entire Havana Club range is aged naturally, without any artificial acceleration. At the end of the ageing process, the master blenders check and taste each cask of rum. This highlights their passion, patience and precision, guaranteeing the quality of the ageing and blending processes.

Main markets

Cuba, Germany, Italy, Spain, France, Chile, Canada, Duty Free, Greece, United-Kingdom, Belgium.

Range

Havana Club

  • Havana Club 7 years old

    Havana Club 7 ansThe epitome of Cuban rum

    "The very essence of aged Cuban rum which I am most proud of" Don José Navarro, First Master Blender. Havana Club Añejo 7 Años embodies Cuban rum-making excellence and is recognized as one of the best aged rums in the world.

    Havana Club 7 years old
  • Havana Club 3 years old

    Havana Club 3 years old

    "It has a distinctive sugarcane taste reminiscent of the product's origins” Don José Navarro. The 3-year aging process enables aromas to develop and blend perfectly into a mojito and a daiquiri. It is used in iconic bars in La Havana, such as La Bodeguita del Medio and El Floridita, to prepare authentic Cuban cocktails.

    Havana Club 3 years old
  • Havana Club Añejo Especial

    Havana Club Añejo EspecialThe versatile gold mixer

    "…whispers the hidden secrets of premium dark aged rums." Don José Navarro, First Master Blender. Havana Club Añejo Especial is a Premium golden rum, combining the lightness of white rums and the robust aroma of dark rums.

    Havana Club Añejo Especial
  • Havana Club Selección de Maestros

    Havana ClubSelección de Maestros

    "The Maestros Roneros (Master Blenders) and I dedicate a lot of time and energy to ensure that it is exceptional in its taste and flavor" Don José Navarro. Havana Club Selección de Maestros represents the ultimate and most perfected expression of the collective involvement of six experienced Maestros Roneros.

    Havana Club Selección de Maestros
  • Havana Club Añejo Blanco

    Havana Club Añejo BlancoThe perfect mixer

    "The whitest of all aged rums, the most aged of all white rums" Don José Navarro. Havana Club Añejo Blanco reflects Cuba’s expertise at making light, white rums, whilst "añejo" refers to the natural ageing process common to all Havana Club rums.

    Havana Club Añejo Blanco
  • N°3 international rum brand in the world
  • N°1 Premium rum
  • N°1 Premium rum in Cuba, Germany and Italy
  • 4 million cases sold worldwide
Artistic Campaign

Artistic Campaign

Vee Speers
for
Pernod Ricard

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Full Year Results 2013/14

Documents and webcast

Full Year 2013/14
Sales and Results
28th of August

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