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Ricard is the world's best-selling aniseed-based spirit. Thanks to its inimitable taste and unique processing, this pastis has become the aperitif market leader.

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History and know-how

"Ricard will be the true Pastis de Marseille". Back in 1932, in Marseilles, Paul Ricard was only 23 and had just created his own drink.


"Ricard will be the true Pastis de Marseille". Back in 1932, in Marseilles, Paul Ricard was only 23 and had just created his own drink.

In his way, he invented a benchmark, a recipe – Pastis de Marseille – and a unique flavour. It would be the first French-style long drink: one volume of Ricard with five volumes of water.

A visionary, Paul Ricard invented after World War II global communications: major advertising campaigns, promotional items, sponsoring and patronage actions, consumer relations, commercial events and activities.

In 1962, the Ricard company floated on the stock market. In 1984, a new advertising campaign was released, introducing the famous tagline “A Ricard, or Nothing”. It is also the time when Ricard sold its one billionth bottle. Today, it is the world's No.1 anise-based spirits brand, and No.11 Spirits brand.


Ricard pastis owes its reputation to a unique recipe that has remained a secret since it was created. It stands out especially through the quality and variety of its natural ingredients.

The star anise from China is the main ingredient. The best fruits are selected, sun-dried and
distilled on-site for a first time. Right at the source, Ricard’s expert selects the best essential oils of star anise.

Next step on the road to aroma is the Middle East, in search for another natural ingredient: liquorice. Right at the place where liquorice plants are harvested, the most aromatic roots are selected. The liquorice brings its famous yellow colour and its round taste to the Ricard pastis.

The road ends in the Provençal “garrigue” where the brand harvests a mix of aromatic herbs of Provence. In Bessan, the aromatic base is elaborated, a subtle blend of all essential oils with water and alcohol.

During its production phases, each bottle of Ricard is going through 50 quality controls, testing ingredients and end product. This expertise guarantees the constant and inimitable quality and taste of Ricard throughout the year.

Main markets

France, Belgium, Spain, Andorra, Switzerland, Portugal, Italy, Algeria, Canada.



  • Ricard


    Ricard is available from the miniature format (2cl) to the gallon (450cl).

  • No.1 aniseed spirit in the world
  • No.1 spirit in France
  • No.2 spirits brand in Europe (excluding Duty Free)
  • 4.8 million cases sold worldwide

Documents and webcast

Sales & Results

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Artistic Campaign

Artistic Campaign

Vee Speers
Pernod Ricard

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