Photographer Eugenio Recuenco showcases Pernod Ricard employees02/05/2013
Exhibition in Paris – January 30th- February 23rd at the Galerie Particulière art gallery.
The commitment to contemporary art is an integral part of Pernod Ricard’s identity, an heritage of Paul Ricard. From its origins, the Group has continuously sought to promote creation in all its forms.
For the last 35 years, the Group has commissioned a piece by contemporary artist to illustrate the cover of its annual report. Since 2010, a “carte blanche” has been given to a prominent photographer to create portraits of Pernod Ricard employees, the key ambassadors of the Group’s tagline “Créateurs de convivialité”.
Following in the footsteps of Marcos Lopez and Denis Rouvre, Eugenio Recuenco was chosen in 2012. Born in Madrid in May 1968, Eugenio Recuenco counts among the top Spanish photographers internationally renowned.
Eugenio Recuenco is known for his narrative style: each of his works is a story in itself, with perfect mastery of chiaroscuro backdrops. A ‘storyteller’ of modern times, he likes to portray his models in masterful compositions.
The 9 photographs and giant fresco that comprise his work build a compelling narrative about human connections. Under Eugenio Recuenco’s direction, nine “couples” of employees were chosen to figure in the photographs. These ‘models’ were bold in participating in this adventure for a baroque and off-beat result. The main piece of this photo series brings them together in a 19 meters-long fresco. The expressive and retro result inhabiting a terrain midway between reality and fantasy can be seen at the Galerie Particulière in Paris, France, from January 30th until February 23rd 2013.