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Local brands

Pernod Ricard has a large portfolio of premium international and local brands. 36 strategic brands are organized in the House of Brands, prestigious names in which the Group strongly invest and on which it bases its development.

Royal Stag

Royal Stag

Royal Stag is Pernod Ricard India’s leading brand and the Group’s largest by volume. Positioned as a premium whisky, the brand’s slogan is: “It’s your life, make it large.”

History and know-how

Royal Stag was created in 1995 from a blend of Indian spirits and imported Scottish malt. The first brand in India without artificial flavouring, it has become a key whisky and a benchmark among the country’s power brands. In 2012/13, Royal Stag sold 14.3 million cases and continues to grow.

Range and Tasting

Royal Stag is usually served on ice or with water. It is available in 1L, 75cl, 37.5cl, 18cl, 9cl and 6cl formats. The launch of super-premium Royal Stag Barrel Select in December 2011 added to the brand range.