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Martell Cognac

Symbolising French refinement, Martell is the world's No.1 XO (Extra Old) Cognac. The oldest Cognac House, Martell has developed a unique know-how for creating truly outstanding cognacs.

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History and know-how

The Martell House was founded in 1715 by Jean Martell, in France’s Charente region. When he passed away in 1753, his wife and sons inherited a prosperous company with a strong reputation.

HISTORY

The Martell House was founded in 1715 by Jean Martell, in France’s Charente region. When he passed away in 1753, his wife and sons inherited a prosperous company with a strong reputation.

In 1721, Martell was already exporting over 200,000 litres of cognac to the UK. In 1868, the brand launched its distribution in China, Japan and Hong Kong. In 1912, following on from the family tradition, Edouard Martell created the Cordon Bleu brand, which is still a key benchmark today. Its smoothness and finesse of flavours, characteristics of the Martell style, are achieved by blending over 150 carefully selected eaux-de-vie.


KNOW-HOW

Martell stands out from other cognacs primarily thanks to its specific double-distillation method, a key element in the Charente region’s traditional approach: The successive distillation processes are carried out in stills or tanks that have been designed to extract the wine’s very essence, referred to as "eau-de-vie".

The grapes used come from the Charente region's four main growing areas: Grande Champagne, Petite Champagne, Borderies and Fins Bois. The eaux-de-vie are then aged in oak casks in the cellars. Martell has selected carved fine-grain “Tronçais” oak wood barrels, giving the eau-de-vie a complex palette of aromas and its rich amber colour.

Each cognac is created through a masterful blend of eaux-de-vie from different vintages and growing areas. The cellar master carefully selects and blends them in order to consistently obtain the unique, high quality taste of Martell's cognacs over the years.

Main markets

Asia (China, Duty Free, Malaysia, Vietnam, Singapore, Taiwan) United Kingdom, United States, Mexico, Russia.

Range

Martell Cognac

  • Martell VS

    MartellMartell VS

    The blend is a harmonious balance between eaux-de-vie from the major growing areas of the Cognac appellation. The term “VS” signifies “Very Special”. Martell VS was initially created under the brand name “Trois Etoiles” (“Three Stars”).

    Martell VS
  • Martell VSOP

    MartellMartell VSOP

    A remarkable balance of smoothness, suppleness and full body. “VSOP” stands for “Very Superior Old Pale”. The medallion that adorns the bottle features the portrait of Louis XIV and commemorates the year 1715, which saw the end of his reign and the creation of the House by Jean Martell.

    Martell VSOP
  • Martell Noblige

    MartellNoblige

    A smooth and generous harmony of fruity aromas and woody notes, the name “Noblige”, coined by Martell, evokes the French phrase “Noblesse Oblige”, a reminder that with prestige comes responsibility – a philosophy that Martell has lived to since its founding.

    Martell Noblige
  • Martell Cordon Bleu

    MartellCordon Bleu

    A complex blend of over one hundred eaux-de-vie, in which the finesse of the Borderies growing area predominates, Martell Cordon Bleu was created in 1912 by Edouard Martell and was notably served at the coronation dinner of King George V of England.

    Martell Cordon Bleu
  • Martell XO

    MartellXO

    The blend is characterised by the balance between the elegance and smoothness of the aged eaux-de-vie of the Borderies area and the structure provided by those of Grande Champagne. The term “XO” signifies “Extra Old” and qualifies cognacs blended from long-aged eaux-de-vie.

    Martell XO
  • No.2 Cognac in the world
  • No.1 in Indonesia, Malaysia, Singapore and Mexico
  • 2 million cases sold worldwide
  • +15% in value 2012/13
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