G.H. MUMM launches an iPhone application to teach the codes and rituals of champagne
Because champagne is not an ordinary beverage, and because it echoes centuries-old traditions, G.H. MUMM endeavours to make drinking it a special experience.
Because champagne is not an ordinary beverage, and because it echoes centuries-old traditions, G.H. MUMM endeavours to make drinking it a special experience.
In this spirit, the House invites its consumers to enjoy champagne by adopting its timeless rituals and code of elegance. Thus this year it launched the ‘100 Champagne Protocols of G.H. MUMM’, an original concept in the form of an iPhone application.
