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G.H. MUMM launches an iPhone application to teach the codes and rituals of champagne

07/14/2012

Because champagne is not an ordinary beverage, and because it echoes centuries-old traditions, G.H. MUMM endeavours to make drinking it a special experience.

application iPhone G.H.MUMM

Because champagne is not an ordinary beverage, and because it echoes centuries-old traditions, G.H. MUMM endeavours to make drinking it a special experience.

In this spirit, the House invites its consumers to enjoy champagne by adopting its timeless rituals and code of elegance. Thus this year it launched the ‘100 Champagne Protocols of G.H. MUMM’, an original concept in the form of an iPhone application.

Tags related to the news: 1 unique organisation Europe France 14 international brands 5 strategic Prestige spirits & Champagne brands Mumm 2 priorities Innovation

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