On 21 March 2011, Perrier-Jouët celebrated 200 years of know-how, innovation and knowledge exchange at a party held at the Ecole des Beaux-Arts in Paris. It chose this occasion to unveil the "PERRIER-JOUËT BICENTENAIRE", the first inheritance champagne. Presented in a sculpted box designed by Daniel Arsham, a world-renowned contemporary artist, the product includes two Belle Époque 1998 vintages, one for the buyer and a second one for his or her chosen heir. Around 200 guests invited from five continents were welcomed by Lionel Breton, Chairman and CEO of Martell Mumm Perrier-Jouët.