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G.H.MUMM launches Rosé Time


G.H.MUMM announces the addition of an innovative tasting ritual to its collection of Champagne Protocoles: Rosé Time. Both elegant and modern, this new take on the champagne moment is an opportunity to explore the personality of G.H.MUMM Rosé.

G.H.MUMM launches Rosé Time

Based on generations of champagne savoir-faire and tradition, G.H.MUMM’s Rosé Time offers a new take on this salmon-colored wine, which isn’t reserved for romantic dinners only, but also perfectly suited to drinks among friends.

G.H.MUMM Rosé is now available in a gift box containing three “Pomponne” footless flutes. These traditional, bell-shaped flutes from the Champagne region are today the emblem of the Ordre des Coteaux de Champagne. Featuring a pink hue that complements the wine’s robe, the flutes are positioned upside down on a tray designed specifically for them. Much like this new ritual, the assemblage of G.H.MUMM Rosé yields a complex and elegant result — with no less than 77 crus deftly selected by Head Winemaker Didier Mariotti, it offers elegant, fine and subtle aromas. To celebrate the addition of this new ritual, renowned artist Noma Bar — who has illustrated all of the G.H.MUMM Champagne Protocoles — has designed a colourful, contemporary and playful representation of the age-old tradition of honouring someone by raising a glass.

The G.H.MUMM Rosé Time gift box is now available in the House’s major markets.

Tags related to the news: 14 international brands 5 strategic Prestige spirits & Champagne brands Mumm 2 priorities Innovation

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