Share our culture
Creators are by nature visionaries and entrepreneurs, because they question conventional approaches, explore and demonstrate new avenues. This vision of a creator is consistent with the belief in innovation that is promoted throughout the Group: supporting creation means nurturing a spirit of innovation. This is the reason behind Pernod Ricard’s cultural and artistic sponsorship activities.
Pernod Ricard’s commitment to all forms of art, especially contemporary art, is the culmination of a long tradition begun by Paul Ricard.
Pernod Ricard has operations in over 80 countries with 96 production sites. The Group markets brands produced in areas with strong cultures. Quite naturally, when it exports brands that are deeply rooted in local cultures, Pernod Ricard disseminates the culture all over the world. The Group is committed to Facilitating cultural exchanges in order to enable customers, consumers and employees to share into the traditions, cultures and styles of the countries of the brands they market, with a view to promoting diversity, open-mindedness and respect.
Pernod Ricard has therefore sponsored the Centre Georges Pompidou in Paris since 1997.
Finally, with a view to promoting talent and encouraging entrepreneurial spirit, the Group supports the OstinatO Orchestra Workshop, a group of promising young musicians.