Share our cultures
Creators are by nature visionaries and entrepreneurs, because they question conventional approaches, explore and demonstrate new avenues. This vision of a creator is consistent with the belief in innovation that is promoted throughout the Group: supporting creation means nurturing a spirit of innovation. This is the reason behind Pernod Ricard’s cultural and artistic sponsorship activities.
Pernod Ricard’s commitment to all forms of art, especially contemporary art, is the culmination of a long tradition begun by Paul Ricard.
Pernod Ricard has therefore sponsored the Centre Georges Pompidou in Paris since 1997.
For the same reason, since 2004, Pernod Ricard has also been the first Grand Sponsor of the Quai Branly Museum of Primitive Art in Paris.
Finally, with a view to promoting talent and encouraging entrepreneurial spirit, the Group supports the OstinatO Orchestra Workshop, a group of promising young musicians.