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CSR

Corporate Social Responsibility is a major focus in Pernod Ricard's constant quest for improvement. The Group has risen to the challenge of reconciling financial efficiency, respect for stakeholders, environmental protection, consumer protection and cultural awareness.

Share our cultures

Creators are by nature visionaries and entrepreneurs, because they question conventional approaches, explore and demonstrate new avenues. This vision of a creator is consistent with the belief in innovation that is promoted throughout the Group: supporting creation means nurturing a spirit of innovation. This is the reason behind Pernod Ricard’s cultural and artistic sponsorship activities.

Cultural Sponsorship

Pernod Ricard’s commitment to all forms of art, especially contemporary art, is the culmination of a long tradition begun by Paul Ricard.

 

Pernod Ricard has therefore sponsored the Centre Georges Pompidou in Paris since 1997.

See the actions taken with the Centre Georges Pompidou.

 

For the same reason, since 2004, Pernod Ricard has also been the first Grand Sponsor of the Quai Branly Museum of Primitive Art in Paris.

Learn about the Group’s commitment since the creation of the Quai Branly Museum.

 

Finally, with a view to promoting talent and encouraging entrepreneurial spirit, the Group supports the OstinatO Orchestra Workshop, a group of promising young musicians.

Discover Pernod Ricard’s role in promoting the OstinatO Orchestra Workshop.