Created in 1975 in France, Pernod Ricard has rapidly expanded over the past decade, through both organic growth and acquisitions. The Group is now the world co-leader of the Wine & Spirits industry. Our ambition is clear: we want to become number 1 in the industry.
Being number 1 means firstly being the one who is the driver of the industry’s growth. But it is also a mind-set. It is the mind-set of one who dares to create, to innovate, to change the rules. This is why innovation is at the heart of our strategy.
Our 18,000 employees are the principal ambassadors of our Pernod Ricard brand, which is synonymous with a shared attitude: conviviality.
Pierre Pringuet, Vice-Chairman of the Board and Chief Executive Officer