Pernod Ricard is the world’s leader in the Premium spirits industry. It operates in more than 85 affiliates and 100 production sites. Pernod Ricard has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation.


Decentralisation is the founding principle behind the Group’s organisation. Its equilibrium depends on a continuous dialogue between the Brand Companies and the Market Companies, coordinated by the Headquarters that defines the major strategic guidelines.



Brand Companies and Market Companies




The Headquarters defines the Group’s strategy and oversees its implementation. Its responsibilities are focused on four main areas:

  1. Reserved functions (Group strategy, financial policy, corporate communication, human resources, legal affairs and institutional policies)
  2. Control of the management of direct subsidiaries
  3. Approval of brand and market strategy
  4. Coordination of key policies (Purchasing, Information Systems, Quality Environment Safety, etc.).

The Headquarters also provides expertise in the fields of sales and marketing. 250 employees work at the Headquarters in Paris.