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Group

Co-leader in the Wines & Spirits sector worldwide, Pernod Ricard has established itself as number one in the Premium segment. It operates through 75 affiliates and has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation.

Organisation

Decentralisation is the founding principle behind the Group’s organisation. Its equilibrium depends on a continuous dialogue between the Brand Companies and the Market Companies, coordinated by the Holding Company that defines the major strategic guidelines.

Organisation

ORGANISATION CHART

Brand Companies and Market Companies

 

organigramme

HOLDING COMPANY

The Holding Company defines the Group’s strategy and oversees its implementation. Its responsibilities are focused on four main areas:

  1. Reserved functions (Group strategy, financial policy, corporate communication, human resources, legal affairs and institutional policies)
  2. Control of the management of direct subsidiaries
  3. Approval of brand and market strategy
  4. Coordination of key policies (Purchasing, Information Systems, Quality Environment Safety, etc.).

The Holding Company also provides expertise in the fields of sales and marketing. 200 employees work at the Holding company in Paris.