A story of people
Pernod Ricard was created in 1975 through the link-up of two French anise-based spirits companies: Pernod, which was founded in 1805, and Ricard, founded by Paul Ricard in 1932. A look back at the history of an expansion driven by entrepreneurial, passionate and visionary people.
HENRI-LOUIS PERNOD AND JEAN HÉMARD
The story of Pernod began in 1805. Born in Switzerland in 1776, Henri-Louis Pernod founded his distillery in the town of Pontarlier, located in the region of Doubs in eastern France. Its name: “La Maison Pernod Fils”. The company produced and marketed Absinthe Pernod Fils, a drink inspired by an elixir whose recipe Henri-Louis Pernod had acquired from its creator, Dr Ordinaire.
In 1959, “Établissements Pernod” became “Pernod SA”.
Paul Ricard was born in 1909 in Sainte-Marthe, which was then but a small village north of Marseille. Passionate about chemistry and design, he enrolled in the Beaux-Arts [Academy of Fine Arts]. At the age of 17, this son of a wine merchant learned the trade at his father’s side. Going from café to café, rubbing elbows with customers, he was inspired to invent his “own” pastis. Indeed, in Marseille in the 1930s, every bar owner made his own anise-based liqueur. But the inconsistent taste and cloying sweetness of the mixtures wasn’t pleasing to connoisseurs. Paul Ricard was determined to find the “ideal” formula.
Finally, in 1932, his original recipe was born. Paul Ricard gave it his own name, 'Ricard’, and set it apart it from all competitors by defining it as “the true Pastis of Marseille”. The quality and fresh taste of his aperitif are the result of this skilful (and secret) blend of aniseed, liquorice and aromatic herbs. Today, Ricard is the no. 1 anise-based spirit in the world.
Son of Paul Ricard, the founder of the Ricard brand, Patrick Ricard was born on 12 May 1945.in his lifetime he dedicated over 34 years to the transformation of a family business into a leader of the wine and spirits industry. It was in 1978 that Patrick Ricard took the reins of the Pernod Ricard GroupThe new Chairman and CEO had an ambition: conquer Europe and then the world. The daring captain of industry initiated some first acquisitions including Wild Turkey bourbon in 1981, Jameson Irish whiskey in 1988, leading Australian wine brand Jacob’s Creek in 1989.He also engaged in a joint-venture with Havana Club International, which was - sealed in 1993. Some ten years later Patrick Ricard, together with Pierre Pringuet, transformed the Group into a global leader in the industry. From 2000 to 2010, Patrick and Pierre signed off three of the most important acquisitions ever made in the wine and spirits industry, for a cumulative invesment of close to 20 billion Euros: Seagram (Chivas, Martell) in 2001, Allied Domecq (Ballantines, Malibu, Mumm, Perrier-Jouët) in 2005 and finally Vin & Sprit with its iconic Absolut brandin 2008.
18,000 "CREATEURS DE CONVIVIALITE"
Pernod Ricard is the story of a family business that grew into a major international Group. This human adventure continues to be written daily by the devoted and audacious men and women who are building the company that has made ‘conviviality’ an original way of managing human relations.