Promote responsible drinking
From the beginning, Pernod Ricard has made promoting responsible drinking the centrepiece of its CSR engagement. In alignment with its baseline position as a Créateurs de convivialité, Pernod Ricard is thus fully committed to promoting responsible conviviality
“ We want to deliver a message of moderation so that alcohol consumption remains a pleasurable experience, synonymous with festivities and conviviality ”
PERNOD RICARD’S COMMITMENTS
To ensure that the consumption of our products is an enjoyable and safe experience, Pernod Ricard promotes a moderate drinking culture and combats alcohol misuse through education and enforcement campaigns run individually or, whenever possible, in partnership with other members of our industry, non-profit organisations and public authorities. The Group has also defined strict internal ethical marketing standards through its Code for Commercial Communications.
Historically, Pernod Ricard has defined five priority areas of action to address specific at-risk audiences and behaviours related to inappropriate alcohol consumption patterns.
- Promote moderate drinking;
- Avoid drink-driving;
- Make young people aware of the risks linked to excessive or inappropriate alcohol consumption;
- Dissuade pregnant women from drinking;
- Make employees aware of their responsibilities.
Pernod Ricard’s actions result from strong convictions within the Group, but also from working in close cooperation with industry players.
THE FIVE INDUSTRY COMMITMENTS ON RESPONSIBLE DRINKING: PERNOD RICARD LEADING THE WAY
THE SMART BAROMETER, AN INNOVATIVE DIGITAL TOOL
Pernod Ricard created the Smart Barometer to regularly share its contribution to the five commitments made by the alcohol beverage industry. The Smart Barometer is a clear precise way of showing just how dedicated the Group is to promoting responsible drinking. Subtitled “We commit, we measure”, this innovative digital tools turns a wide range of initiatives around the world into hard numbers. This visual tool aims to follow the Group’s progress per commitment at local, regional and global level. It also provides numerous examples of different initiatives being carried out worldwide.
These different initiatives provide a vivid insight into the way Pernod Ricard delivers on its commitments.
More than just a progress report on commitments, this is also a real call to action.
Discover the Smart Barometer
RESPONSIB’ALL DAY: PERNOD RICARD’S 18,000 EMPLOYEES AS FRONT-LINE AMBASSADORS FOR RESPONSIBLE DRINKING
Held for the first time in 2011, Responsib’ALL Day is emblematic of the involvement of Pernod Ricard’s employees in supporting the Group’s CSR engagement. The idea of organising Responsib'ALL Day came from employees and quickly gained support from top management. Once a year, for 24 hours, and simultaneously in all affiliates worldwide, all 18,000 employees stop their usual activities and take action to promote responsible drinking practices. This event, reflecting the spirit of conviviality that is deeply rooted in Pernod Ricard’s DNA, is the opportunity for employees to share good practices, give new impetus to initiatives developed over the year and continue to implement concrete actions.