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Co-leader in the Wines & Spirits sector worldwide, Pernod Ricard has established itself as number one in the Premium segment. It operates through 75 affiliates and has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation.
"Being an entrepreneur means daring to create"
No.1 in Premium and Prestige Spirits in the world 2114 € million current operating income 1201 € million Group share of net income 75 trading companies across four regions
Strategy
There are five pillars underlying the Group's strategy: an international brand portfolio, two major focuses (Premiumisation and innovation), a decentralised model, an entrepreneurial spirit and a historical commitment.
See the five pillarsOrganisation
Decentralisation is the fundamental principle of the Pernod Ricard Group's organisation.
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