Pernod Ricard is the world’s leader in the Premium spirits industry. It operates in more than 85 affiliates and 100 production sites. Pernod Ricard has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation.

Alexandre Ricard
"Clarity of purpose, speed of action."
  • No.1 in Premium and Prestige Spirits in the world
  • 2056 € million current operating income
  • 1016 € million Group share of net income
  • 80 trading companies across three regions


A history of expansion led by passionate, visionary entrepreneurs.

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There are five drivers underlying the Group's strategy: an international brand portfolio, two major focuses (Premiumisation and innovation), a decentralised model, an entrepreneurial spirit and a historical commitment.

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Direction and Governance

Read more about the governance and the management structured of the Group

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Decentralisation is the fundamental principle of the Pernod Ricard Group's organisation.

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