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Brands

Pernod Ricard has a large portfolio of premium international and local brands. 37 premium international brands are organized in the House of Brands, prestigious names in which the Group strongly invest and on which it bases its development.

T-billot
"Innovation is closely linked to our leadership"

Thierry Billot

Senior Vice President in charge of brands.

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  • No.1 in Premium and Prestige spirits in the world

Strategy

Through its extensive portfolio of international Premium brands, Pernod Ricard takes advantage of market diversity to create value and seize regional opportunities. The House of Brands is a collection of premium international brands.

Understanding the House of Brands

Intellectual property

The Group uses modern ways of protecting its brands from counterfeiting throughout the world.

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