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Brands
Pernod Ricard has a large portfolio of premium international and local brands. 36 strategic brands are organized in the House of Brands, prestigious names in which the Group strongly invest and on which it bases its development.
"Innovation is closely linked to our leadership"
No.1 in Premium and Prestige spirits in the world
Strategy
Through its extensive portfolio of international Premium brands, Pernod Ricard takes advantage of market diversity to create value and seize regional opportunities. The House of Brands is a collection of strategic brands.
Understanding the House of Brands
Intellectual property
The Group uses modern ways of protecting its brands from counterfeiting throughout the world.
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