Pernod Ricard

Pernod Ricard is the world’s leader in the Premium spirits industry. It operates in more than 85 affiliates and 100 production sites. Pernod Ricard has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation.

Responsib'All Day 2013, focus on the 5 industry Commitments

Launched in 2011, "Responsib'All Day" seeks to encourage the sharing of good practices by rallying all Pernod Ricard staff around a common responsible drinking theme for one day. Underpinned by one principle: make all employees ambassadors for responsible drinking.

Responsib'All Day 2013


Responsib’All Day 2013 was the opportunity to reaffirm the five key commitments made by the Beers, Wine and Spirits Industry at the ICAP Conference in 2012:

  • Reducing under-age drinking
  • Strengthening and expanding marketing codes of practice
  • Providing consumer information and developing responsible product innovation
  • Reducing drinking and driving
  • Enlisting the support of retailers to reduce harmful drinking

The Group’s 80 subsidiaries interrupted their daily work so that each employee could become an “in-field” ambassador of Pernod-Ricard’s commitments. Direct encounters with customers and consumers, public conferences, distribution of prevention leaflets, etc., were some of the numerous activities implemented by each of the Group’s subsidiaries. Listed below are a few examples, per type of commitment mentioned above, of local initiatives undertaken by Pernod Ricard affiliates with local partners:

  1. In Spain: Program developed through FAS (Federacion Alcohol y Sociedad) targeting students in Secondary School (12 to 17years old) is carried out by trained monitors and workshops organized for parents. 1 800 000 students were trained, and 70% declare they shall not drink or will at least drink less.
  2. In Taiwan: Eleven international alcohol companies signed up to the self-regulatory code on marketing activities.
  3. In Europe: Wine in Moderation Program in collaboration with CEEV (Committee Vin) - logo with website address displayed on bottles, where consumers can find more information on Responsible Consumption.
  4. In India: A first of a kind campaign implemented with truck drivers, providing eye and health checkups and education on dangers of driving under the influence. Program was completed in collaboration with unions and local government.
  5. In Slovakia: Bartenders were involved in an interactive and fun way about the challenging issue of serving alcohol to minors: a campaign called “Not 18? Not a chance!”, consisting of trainings and online tools. Close to 3000 bartenders trained.

Pierre Pringuet, Vice-Chairman and Chief Executive Officer, took the opportunity of the Responsib'All Day to announce worldwide application of the logo recommending pregnant women to abstain from drinking alcohol. With this initiative, Pernod Ricard subsidiaries will affix this logo to the back label of all bottles they produce.

Responsib'All Day 2013 Diaporama