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Brands

Pernod Ricard has a large portfolio of premium international and local brands. 36 strategic brands are organized in the House of Brands, prestigious names in which the Group strongly invest and on which it bases its development.

The House of Brands
to classify the Group’s priority brands into segments

Click on the packshots to access to the pages of each brand

2 Global icons
7 Strategic Premium spirits brands
5 Strategic Prestige spirits & Champagne brands
18 Key local spirits brands
4 Priority Premium wine brands

Pernod-Ricard

Brands

The House of Brands
to classify the Group’s priority brands into segments

2 Global icons

7 Strategic Premium spirits brands

5 Strategic Prestige spirits & Champagne brands

18 Key local spirits brands

4 Priority Premium wine brands

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