The Polish Vodka Museum will open in the Koneser Praga Center in Warsaw, Poland, a national heritage that historically produced some of the country's leading spirits and vodka, including Pernod Ricard's very own iconic vodka brands like Wyborowa and Luksusowa.
The Polish Vodka Museum will open in the Koneser Praga Center in Warsaw, Poland, a national heritage that historically produced some of the country's leading spirits and vodka, including Pernod Ricard's very own iconic vodka brands like Wyborowa and Luksusowa.
Funded by Pernod Ricard Group and the European Union, the contemporary space marries modernity and novelty with the 500-year old history of Polish distillery craft tradition as the basis of Polish Vodka ' the protected geographical indication, rooted in the local culture and customs.
'Polish Vodkas are strategic pillars of our activities in Poland. We strongly believe that everyone visiting the museum will appreciate Polish Vodka's fascinating history that is several centuries long. They will undoubtedly love its unbeatable quality and taste. I trust that this museum will strengthen awareness and knowledge about Polish Vodka,' says Eric Benoist, CEO of Wyborowa Pernod Ricard.
'Polish Vodka is inseparable from Polish culture and customs. One of the staple Polish exports known for its exquisite flavour all over the world, Polish vodka has joined French Cognac and Scotch Whisky on the list of Protected Geographical Indications. Our educational workshops will offer visitors the opportunity to discover various flavours and aromas of Polish Vodkas made from traditional Polish cereals and potatoes,' enthuses Andrzej Szumowski, VP External Affairs at Wyborowa Pernod Ricard.
The museum features a Vodka Academy Bar, which will offer tastings and educational workshops dedicated to Polish Vodka. There will also be an elegant lounge bar for visitors to relax and try out unique cocktails.
Tags
On the same topic
-
Pernod Ricard ramps up its activity in the no-alcohol category by introducing BEEFEATER 0.0%
Read morePernod Ricard today announces a significant addition to its no-alcohol brand portfolio with the launch of Beefeater 0.0%.
-
Pernod Ricard to sell Becherovka iconic Czech Bitter to Maspex Group
Read morePernod Ricard signed today an agreement to sell the Becherovka brand and related assets (including the production and logistics facilities in Karlovy Vary) to Maspex Group. The closing of the transaction remains subject to customary conditions and is expected to occur before the end of June 2024.
-
Pernod Ricard Introduces The Chuan: China’s first prestige Malt Whisky
Read moreEmeishan, Dec 12th, 2023 - Pernod Ricard, today proudly introduces 叠川The Chuan Pure Malt Whisky. Leading the way in a new category, this first-ever product of The Chuan celebrates the vision of Pernod Ricard to create a prestige malt whisky made in China.