About Pernod Ricard Africa
In South Africa, Pernod Ricard has been building brands and creating conviviality for the past 30 years. After Nelson Mandela’s release and the subsequent birth of South Africa’s democracy, the lifting of international trade sanctions paved the way for renewed investment opportunities in the country. Pernod Ricard South Africa was established on the 8th of July 1994.
We have since established operations in Angola, Cameroon, DRC, Ethiopia, Nigeria, Kenya, La Réunion, Mozambique, Morocco and Zambia. We currently employ around 550 people across the continent.
Our Africa team is supported by talented, experienced, and skilled convivialists. Together, we celebrate our diverse backgrounds while embodying our values, which guide us in every aspect of our journey towards excellence in Africa and beyond.
We have a clear ambition to lead and shape the premium spirits and champagne industry in Africa, leveraging one of the most comprehensive portfolios in the sector. As the African Proverb goes, "If you want to go fast, go alone. If you want to go far, go together."
Management Team
Brand Portfolio
We provide brands of origin such as Jameson Irish whiskey, Ballantine’s, Chivas Regal, and The Glenlivet Scotch whiskies, Absolut vodka, Beefeater gin, Inverroche gin, Martell cognac, Red Heart rum and G.H. Mumm and Perrier-Jouët champagnes. Owning 16 of the Top 100 Spirits Brands, we hold one of the most prestigious and comprehensive brand portfolios in the industry.
Our brands stand for quality, terroirs, agricultural roots, social bonding, celebrations and of course responsible conviviality.
Our Brands
Jameson
Jameson Irish whiskey is a blended Irish whiskey. Triple distilled, twice as smooth, one of a kind. The number one Irish whiskey in the world.
Inverroche
Based in the Cape Floral region, Inverroche is best known for pioneering the use of fynbos in its gin, and it's these indigenous, aromatic botanicals that give the brand's gins their unique taste and full-bodied flavours.
Martell
Three hundred years of passion and audacity has built the legacy that is Martell, the oldest of the great cognac houses. Martell is a spirit that treasures taste and honours expertise and craftsmanship.
Sustainability & Responsibility
At Pernod Ricard our intent is to ‘Bring Good Times from a Good Place’ - to create a more convivial world, a world without excess. We have always been committed to preventing the harmful abuse of alcohol and we acknowledge that it is our responsibility to play an active part in addressing this issue, and for each person at Pernod Richard to act as responsible brand ambassadors.
As passionate hosts, we bring people together to connect, share and celebrate in the spirit of conviviality. As respectful guests, we strive to protect the environment in which we live, to the benefit of our consumers, our business and our planet. We remain true to our three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics.
Learn more about our S&R initiatives in Africa – link to Foundation website
Careers at Pernod Ricard Africa
Our 500+ passionate employees are talented individuals who inspire and motivate each other as well as our customers, consumers and the wider community. Mutual trust, a strong sense of ethics and entrepreneurial spirit are at the heart of everything we do - we call it ‘Conviviality at Work’.
Pernod Ricard Africa is pleased to announce that we have been recognised as a Top Employer 2025 in Africa by the Top Employers Institute. Our Top Employer status has been awarded to these affiliates: Angola, Kenya, Nigeria and South Africa. This is the fourth year that we have been ranked a Top Employer in Africa, which is another step closer to realising our Iwaju ambition to be the Best Place to Work on the continent.
The Top Employers Institute certifies organisations annually based on the results of their HR Best Practices Survey to determine those focused on putting their people first through their HR policies and practices benchmarked to global standards. The survey covers six HR domains consisting of 20 topics including People Strategy, Work Environment, Talent Acquisition, Learning, Diversity & Inclusion, Wellbeing and more.
Contact
21, Woodlands Drive, Country Club Estate Woodmead, Building 6
2191 Johannesburg – South Africa
Tel: +27 11 802 0600
Pernod Ricard South Africa Online Privacy Policy
Pernod Ricard South Africa PAIA Manual October 2023.pdf