Altos Margarita Masters is Back

After a successful first year, and with the Margarita cocktail continuing to grow in popularity across the country, Altos is back with a second iteration of its Altos Margarita Masters competition. Entries are now open for those in Edinburgh and Manchester, the last of four regional heats, ahead of a grand final due to take place in London this November. 

Those entering will compete to win a trip to Mexico in January 2025 and entry could not be simpler, all it takes is one Margarita recipe inspired by a personal story or experience. The winner of each regional heat will also receive a £1,000 cash prize. 

James Bremner, On-Trade Channel Director for Pernod Ricard UK, comments: “We’re delighted to be bringing this competition back for the second year in a row as last year’s event helped us not only build advocacy with the trade, but also solidify Altos as a key player in the tequila boom happening across the On-Trade right now. Whilst Tequila has long been part of the fabric of the On-Trade, there is also a shift to Premium styles happening in this channel, through longer serves and cocktails, including the Margarita, which entered the Top 10 Cocktails for the first time[1], showing it continues to capture consumers imaginations.”

This year’s competition gives bartenders the chance to showcase their skills and creativity by crafting a Margarita inspired by a personal story or experience. Judges will evaluate on taste, appearance, creativity and overall presentation. Each entry must include a minimum of 35cl Altos Plata or Altos Reposado Tequila. Participants must be employed by the hospitality industry. 

Regional Heats: 

• 9^th October, London, Café Pacifico, 1pm – 5pm (Entries Closed) 

• 15^th October, Birmingham, Couch, 12pm – 4pm (entry deadline: Closed) 

• 21^st October, Edinburgh, Chancho, 1pm – 5pm (entry deadline: 14^th October) 

• 28^th October, Manchester, Blinker, 1pm – 5pm (entry deadline: 21^st October)

• 13^th November, Final in London, Viajante87, 1pm- 6pm

Entries should be submitted to AltosMargaritaMasters@pernod-ricard.com.