Havana Club, the world’s leading Cuban rum brand, has unveiled an exciting collaboration with Toronto-based goldsmith Jonathan Raksha, renowned for his iconic celebrity jewellery designs. The resulting limited-edition bottle for the award-winning[1] Havana Club Añejo 7 Años, is perfectly timed for the end-of- year festivities.
Raksha, celebrated for adorning global music stars like Rihanna, A$AP Rocky and Post Malone with his iconic Grillz and custom jewellery pieces, brings his signature flair to Havana Club’s flagship rum.
Designed to stand-out on shelves, the bottle blends Raksha’s striking artistry with his deep admiration for Cuban architecture and the island’s vibrant culture. With shimmering gold accents and intricate diamond-like details, Raksha’s design is a nod to the grandeur of Havana’s ornate streets, blending history with modern luxury. The collaboration captures the essence of La Cubanía – the lively spirit of Cuba which Havana Club embodies in its global Cuban Mode campaign.
Josh McCarthy, Brand Director Havana Club UK, comments: “This year’s Havana Club 7 limited-edition bottle goes one step further than our previous designs, with Jonathan Raksha adding premium cues through his unique design and high-quality artistry. This is the perfect bottle to gift or enjoy with friends this festive season and with the UK being one of the lead markets for this launch, we are delighted to be hosting the global launch event right here in the capital.”
Inspired by Havana’s beauty and depth, Raksha describes his creation as “a piece of jewellery sprinkled with diamonds,” reflecting his connection to the sea and natural wonders in every detail. His handwritten note on the bottle reads, “Like a glimmering jewel, her waters shine like diamonds. Rich in colour & spirit. My beloved Cuba.”
The Havana Club Añejo 7 Años x Jonathan Raksha bottle will be available across all major grocers (excluding Asda), RRP in line with standard Havana Club 7 Años.
[1] Gold Medal, CWSA 2024, Rum and Cachaca Masters 2024