The world’s leading coffee liqueur1 has created the ‘Schneaky’ Espresso Martini glass – cleverly disguising the dark rich cocktail with its frothy top as a pint of stout. To celebrate St. Patrick’s Day, Kahlúa is giving away free Espresso Martinis in the sneaky glasses at select UK and Irish pubs to punters who have the secret code word*
The world’s leading coffee liqueur1 has created the ‘Schneaky’ Espresso Martini glass – cleverly disguising the dark rich cocktail with its frothy top as a pint of stout. To celebrate St. Patrick’s Day, Kahlúa is giving away free Espresso Martinis in the sneaky glasses at select UK and Irish pubs to punters who have the secret code word*
Cocktail lovers can rejoice this St. Patrick’s Day with the release of Kahlúa’s ‘Schneaky’ Espresso Martini glass. Disguised to look like a pint of stout, the specially designed, hand-blown glass sneakily conceals an Espresso Martini inside a pint glass. The crafty solution was created following research2 revealing that cocktail lovers feel “St. Patrick’s Day pressure” to drink stout – even if they don’t savour its flavour.
According to the study, around two in three drinkers (64%) have felt the need to order a ‘certain stout drink’ to fit in and nearly half (42%) fear they might be judged poorly for choosing a cocktail over a pint on St. Patrick’s Day. Enter the ’Schneaky’ Espresso Martini glass by Kahlúa – a saviour for many cocktail lovers on 16th and 17th March.
Kahlúa has enlisted former England rugby star and devout stout drinker James Haskell to raise awareness of the Schneaky Espresso Martini glass – showing that even the most loyal fans of stout can sip undercover. Commenting on the glass, Haskell said: “For any punters looking to avoid an unwanted pint of stout, Kahlúa has got you covered. The Schneaky Espresso Martini glass means you can enjoy the deliciously indulgent cocktail you crave, without the fear of being judged.”
Following the huge success of last year's St. Patrick’s Day campaign – Feliz St. Patrick’s Day – Irish TikTok sensations Tadgh & Derry are joining forces with Kahlúa again. They join 3bucksleft in a cheeky video revealing the Sneaky Espresso Martini glass in all its glory. Watch the video HERE.
On 16th and 17th March, Kahlúa is giving away FREE Schneaky Espresso Martinis** in its bespoke glasses exclusively at two pubs – the Howl At The Moon pub in Hoxton, London and O’Loclainn’s in County Clare, Ireland. Punters can try the undercover glass for free by ordering a “Schneaky Espresso Martini” at the bar. There will also be an exclusive opportunity to win a Kahlúa Schneaky Espresso Martini glass via the Howl At The Moon’s Instagram page.
Alison Perrottet, Brand Director for Pernod Ricard UK, comments: “Kahlúa loves showing up in unexpected ways and that’s exactly what we’re doing this St. Patrick’s Day. While stout has traditionally been a favourite for St. Patrick’s Day, it’s time to stir things up with a Schneaky Espresso Martini, and what better way to celebrate than with the UK’s number one coffee liqueur[1]. Slainte!”
To find out more about Kahlúa, visit: www.kahlua.com/en-gb/
[1] Nielsen Discover Total Trade Data to 28/12/24