Oh là là! Nestled in the petit village of Podensac just south of Bordeaux, Maison Lillet and its passionate team have been crafting its French Apéritif ever since 1872. Cut to 2025 and the brand has been reinvented through a perfect combination of heritage and modernity to create a bottle that is très très chic!
With its elegant and refined design, the new Lillet bottle pays homage to the home of the Maison. Maison Lillet has always been audacious and forward-thinking, ever since it created the first Apéritif made with white Bordeaux wines and (secret) fruit infusions. Quickly becoming the sip of choice in brasseries and bars, Lillet would soon capture the hearts of women, being acclaimed as ‘L’Apéritif des Dames’! Since then, fashions have come and gone, but Lillet has never gone out of style, as it continues to reinvent itself while still honouring its ever-growing legacy.
Josh McCarthy, Brand Director for Pernod Ricard UK, comments: “Consumers love the new bottle, as proven by our research, where not only did the new pack deliver improved brand visibility based on its modernity but also stand out verses our key competitors[1]. Following our recent collaboration with Netflix hit Emily in Paris, we think our new bottle propels Lillet to the heart of Spritz occasions for our stylish audience and to ensure no one misses out, we’ve secured our biggest ever footprint in both the On and Off-Trade to this summer!”.
The new Lillet strikes a perfect balance between heritage and modern flair, its sleek design firmly placing Lillet in the contemporary Apéritif world. Finely worked, clear, and bright, the new Lillet bottle elegantly reflects and plays with the light, mirroring the Apéritif’s signature lightness.
The new design was created by Nude Brand Creation and extends across the full range including the citrusy Lillet Blanc, the fruity Lillet Rosé, and the sweet and spicy Lillet Rouge.
[1] Lillet Pack Restage UK Quant Test – Ask Now – July 2024