In celebration of International Dog Day on 26th August, Leaps & Bounds is supporting the Dogs Trust, by pledging to donate £1 for every promotional bottle sold. Exclusively available in Sainsbury’s, the Australian wine, which is inspired by heroic dogs of the world, is on a mission to give back to the canine community by partnering with the UK’s largest dog welfare charity which provides life-changing care and forever homes through rehabilitation and rehoming.
Leaps & Bounds is inspired by our faithful furry companions and heroes the everyday dogs of the world by shining a spotlight on their inquisitiveness, bravery and loyalty, by celebrating their story on-pack. The Shiraz heroes the ‘adventurous’ nature of ‘Bob’, a masterless dog who travelled thousands of miles as a faithful companion to many train drivers and engineers across southern Australia, whilst the Sauvignon Blanc champions ‘Bud’, who was the first dog to travel across America by car.
Lucy Bearman, Wine Portfolio Director for Pernod Ricard UK, comments: “We are so excited to be partnering with the Dogs Trust to solidify our mission to celebrate hero dogs from around the world and support the charity. More than just a wine, Leaps & Bounds has dogs at its heart, and this initiative marks a year-long partnership with the Dogs Trust which will help continually raise awareness of their legendary work.”
Owen Sharp, Dogs Trust CEO, said: “We’re pleased to partner with Leaps & Bounds to help us in our mission to bring about the day when all dogs can enjoy a happy life. Initiatives like this are essential to help us look after the dogs in our care and find them their forever homes.”
Promotional packs of Leaps & Bounds Sauvignon Blanc and Leaps & Bounds Shiraz (RRP £9) will be available from 26th August, exclusively from Sainsbury’s. Australian wine remains the no.1 country of origin by value whilst Sauvignon Blanc remains the leading grape varietal