Pernod Ricard UK (PRUK) today announces the appointment of Leanne Banks to the position of Marketing Director to strategically lead its Marketing and Digital transformation, and drive value growth across the company’s premium spirits and wine portfolio. She replaces Raja Banerji, who is returning to Pernod Ricard India to the position of Head of Prestige Portfolio.
In her new role, Leanne will oversee the development of integrated marketing campaigns, innovation, brand advocacy, consumer experiences, digital and eCommerce across the PRUK business. Her key focus will be on putting the consumer at the heart of all campaigns and driving creativity for the wide portfolio of brands. Leanne will report directly to David Haworth, Pernod Ricard UK Managing Director and will be a member of Pernod Ricard UK’s Management Committee.
Leanne has 20 years experience in the Drinks and Luxury industry and has held a variety of market and global roles across both marketing and insights at Maxxium, LVMH and Bacardi, including various positions within the brand teams at PRUK between 2005-2008. She joins most recently from premium D2C jewellery brand Monica Vinader, where she held the role of GM Brand & Marketing since January 2020.
Commenting on the appointment, David Haworth said: “I am delighted to welcome Leanne to the team and her wealth of marketing experience, across the drinks industry and beyond, will be instrumental in accelerating the delivery of our premium portfolio of brands to consumers. I wish Raja the best of luck with his new role back in Pernod Ricard India.”