Pernod Ricard’s Global Advocacy Program will land in the UK this October
Pernod Ricard’s Global Advocacy Program will land in the UK this October
Pernod Ricard UK is rolling out the Group’s global advocacy program, Share. Inspire. Pioneer (SIP), during London Cocktail Week with a jam-packed schedule of events across two days, Monday 7th and Tuesday 8th October. Taking place at The Hoxton, Holborn, the SIP team will be joined by industry peers and leaders to host 10 panel discussions and seminars, with each session sponsored by a brand from the company’s unrivalled portfolio of premium+ spirits.
SIP was created by Pernod Ricard back in 2023 to foster connections across the hospitality industry and create a space to discuss the most pressing issues of the industry. The intention is to create a safe space for those in the industry to rethink the future of hospitality by disrupting it, bringing all points of view together to create something new. Making its UK debut at London Cocktail Week, the ‘SIP Sessions’ will include roundtables, discussion panels and seminars with industry experts sharing their learnings and insights covering a range of topics across the industry, from sustainability to AI in hospitality.
James Bremner, On-Trade Channel Director, comments: “SIP brings together creatives, pioneers, and game changers of the industry. Conviviality is at the heart of everything we do and SIP provides the perfect platform to bring together a lot of the things we have already been doing, through our relationships with the trade and the experience of our team, as well as create new connections. Since its creation, SIP has become a leading trade advocacy program in the markets it is already live, and we can’t wait to drive positive change and be inspired by the talent and creativity within all corners of the drinks trade.”
Throughout the two days, the SIP team will also open the SIP Swap Shop, where the trade can bring old, branded merchandise and trade it for new merchandise, including a limited-edition Jameson football shirt, an Altos jacket or a SIP Tee designed in collab with Hephee. There'll also be a chance to add some personalisation to any item you grab. All merch that's traded in will be recycled into new items with Neem London.
Sign-up via London Cocktail Week and follow @joinsip_uk on Instagram for regular updates and new content.