- Significant improvements have been made to the Original Craft Gin’s iconic bottle across the full portfolio to support the brand’s growing sustainability ambitions
The Original Craft Gin, Plymouth Gin, has undergone a makeover to significantly improve the sustainability credentials of its iconic bottle. Still handmade in England’s oldest working distillery, using the original recipe since 1793, the new bottle design has eliminated all single-use plastic and reduced the overall weight of the glass by 15%, equating to 60 tonnes of carbon a year[1].
The new bottle is an evolution that optimises the most recognisable elements of the bottle’s current design, most importantly, Plymouth Gin’s iconic bottle shape. Significant improvements have been made including the introduction of paper labels and an updated closure from PVC to recyclable PET. The iconic monk that sits at the bottom of the bottle used to be applied by a plastic label and is now elegantly embossed directly onto the glass.
Toni Ingram, Global Brand Director for Plymouth Gin, comments: “Consumer research highlighted a love for the iconic ‘sea green’ bottle and an opportunity to enhance our Super-Premium, craft credentials. We’ve also simplified the messaging on the bottle to communicate the most important messages that resonate with our consumers, such as the fact Plymouth Gin is still hand-crafted and Batch-distilled, using 100% Dartmoor water. The new bottle design is just one of many new initiatives Plymouth Gin will unveil this year in its journey to ensuring sustainability is front and centre. Plymouth Gin has already made great strides in this area with the distillery using 100% renewable electricity and ensuring our gin botanicals are recycled via an anaerobic digestion power plant to turn waste into energy. ”
Earlier this year, Plymouth Gin announced a long-term partnership with the Ocean Conservation Trust as part of its mission to drive awareness of the importance of a healthy ocean. Plymouth Gin’s history is intrinsically linked to the ocean. It continues to be distilled in Plymouth using the highest quality Dartmoor water and has a long history travelling the seas with the Royal Navy. With the global ocean conservation charity’s headquarters based on the doorstep of England’s oldest working gin distillery, the distillery team regularly support the charity with beach cleans across the local area and watch this space for more to come from the partnership.
The new pack design will roll out from this month across Plymouth Gin’s full range worldwide: Plymouth Gin Original Strength, Plymouth Gin Navy Strength, Plymouth Sloe Gin and Plymouth Fruit Cup. A new campaign will support the launch in the US by driving awareness across radio, print and in-store media.
[1] Based on 600,000 bottles