Leaps & Bounds is a new range of Australian wines inspired by the faithful furry companions we hold so dear, and honours the paw prints they’ve left on the world, however big or small. Leaps & Bounds started its journey with a simple insight – 80% of UK wine drinkers love dogs[1] – which grew into a love affair with how the simple things in life should always be appreciated. The brand has been created to inject character into the wine space and bring new consumers to the category.
Initially launching with a Shiraz and a Chardonnay, the exciting new wine range has been crafted to hero the everyday dogs of the world by shining a spotlight on their inquisitiveness, bravery and loyalty, by celebrating their story on-pack. The Shiraz heroes the ‘adventurous’ nature of ‘Bob’, a masterless dog who travelled thousands of miles as a faithful companion to many train drivers and engineers, whilst the Chardonnay champions the ‘legendary Pickles’, a clever black and white collie known for finding the stolen 1966 World Cup trophy.
Lucy Bearman, Wine Portfolio Director for Pernod Ricard UK, comments: “The relationship we have with dogs is unique, and the UK has seen a huge increase in dog owners over lockdown and Leaps & Bounds is perfectly positioned to capitalise on their popularity. Our four-legged friends are all bright, characterful and remarkable, and our new wine is no different. Leaps & Bounds speaks louder than words – inquisitive in creation, bold with flavour, and loyal to nature – and we’re confident consumers will be delighted to discover the legendary tales behind this delicious wine.”
Leaps & Bounds is the newest addition to Pernod Ricard UK’s already strong range of premium wines, and will complement its Australian wine portfolio, which remains the leading Country of Origin[2]. The launch will be supported by a digital programme of events including influencer activity to engage consumers. Leaps & Bounds has an ABV of 14% and is available exclusively from Amazon at an RRP £9.