"Bohemian Aristocracy", new creative campaign by Royal Salute

Article 02/03/2016

Inspired by intellectual aristocrat and bloomsbury patron, lady ottoline morrell

       

Our prestige British whisky blend, Royal Salute, unveils its new artistic "creative circle" campaign, in collaboration with fashion and art photographer Michelangelo Di Battista.

 

 "Bohemian Aristocracy"  Royal SaluteMichelangelo's impressive visuals and film showcase models Gary Greengood, Joel Frampton and Iris Strubegger, wearing contemporary British luxury clothes in muse Lady Ottoline Morrell's manor house.

Morrell's patronage and legendary salons supported and shaped the careers of many artists and writers: Bertrand Russell, Aldous Huxley, T. S. Eliot, D. H. Lawrence, Virginia Woolf, Lytton Strachey, Siegfried Sassoon and W. B. Yeats, inviting them to parties and events at Garsington Manor in Oxfordshire, where she took avant-garde portraits of the era's creative and cultural elite. 

 

 

 

 

 Royal_saluteThis perfectly reflects Royal Salute's new brand vision: a modern British luxury brand steeped in the traditions of royalty and aristocracy but interpreting the world with a modern take on contemporary culture. The work will be released online, across social media, at point of sale and further, carefully selected premium channels to support the brand's new vision. 

 

 

Discover more about Royal Salute

 

Tags

On the same topic

  • Pernod Ricard joins Lewis Hamilton & Casa Lumbre Spirits to enhance the success of non-alc Blue Agave Spirit, Almave

    Pernod Ricard today announces the acquisition of a minority stake in Almave, a Super Premium non-alc blue agave-based spirit brand, co-founded by Seven-Time Formula One™ World Champion, Lewis Hamilton, by Mexico-based innovation incubator Casa Lumbre and by the advisory and investment firm Copper.

    Read more
  • Meet Coach Kahlúa, our new instigator in chief

    What does it really mean to be instigator in chief for a brand whose mission is to liberate humanity from stiff and bitter' Well, first of all you have to have the right attitude, and second of all you need to be fed up with overcomplicated cocktails and endless ingredient lists.
     

    Read more
  • Maison Mumm unveils the secrets of Usain Bolt's success

    Maison Mumm releases today a daring new video, in which new CEO Usain Bolt passes on his personal tips for coming out a winner.

    Read more