Completion of the acquisition of super-premium Bourbon Rabbit Hole
Following the press release of 14 June 2019, Pernod Ricard, through Pernod Ricard USA's New Brand Ventures division, announces the completion of the acquisition of a majority stake in super-premium Bourbon brand Rabbit Hole.
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Pernod Ricard ramps up its activity in the no-alcohol category by introducing BEEFEATER 0.0%
Read morePernod Ricard today announces a significant addition to its no-alcohol brand portfolio with the launch of Beefeater 0.0%.
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Pernod Ricard to sell Becherovka iconic Czech Bitter to Maspex Group
Read morePernod Ricard signed today an agreement to sell the Becherovka brand and related assets (including the production and logistics facilities in Karlovy Vary) to Maspex Group. The closing of the transaction remains subject to customary conditions and is expected to occur before the end of June 2024.
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Pernod Ricard Introduces The Chuan: China’s first prestige Malt Whisky
Read moreEmeishan, Dec 12th, 2023 - Pernod Ricard, today proudly introduces 叠川The Chuan Pure Malt Whisky. Leading the way in a new category, this first-ever product of The Chuan celebrates the vision of Pernod Ricard to create a prestige malt whisky made in China.