Pernod Ricard sells Frïs vodka to Sazerac

Press Release 30/09/2016

Pernod Ricard announces today the signing and completion of the sale of Frïs Vodka to Sazerac.

The disposal is in line with the Pernod Ricard strategy to focus on its priority spirits and wines brands. The value of the transaction is not being disclosed.

Frïs Vodka is a standard vodka selling 250,000 9-litre cases in the USA annually. 

Tags

On the same topic

  • Pernod Ricard ramps up its activity in the no-alcohol category by introducing BEEFEATER 0.0%

    Pernod Ricard today announces a significant addition to its no-alcohol brand portfolio with the launch of Beefeater 0.0%.

    Read more
  • Pernod Ricard to sell Becherovka iconic Czech Bitter to Maspex Group

    Pernod Ricard signed today an agreement to sell the Becherovka brand and related assets (including the production and logistics facilities in Karlovy Vary) to Maspex Group. The closing of the transaction remains subject to customary conditions and is expected to occur before the end of June 2024.

    Read more
  • Pernod Ricard Introduces The Chuan: China’s first prestige Malt Whisky

    Emeishan, Dec 12th, 2023 - Pernod Ricard, today proudly introduces 叠川The Chuan Pure Malt Whisky. Leading the way in a new category, this first-ever product of The Chuan celebrates the vision of Pernod Ricard to create a prestige malt whisky made in China. 

    Read more