For the 6th year running, Pernod Ricard and Erasmus Student Network (ESN) have renewed their partnership for European program Responsible Party on January 26th in Brussels.
For the 6th year running, Pernod Ricard and Erasmus Student Network (ESN) have renewed their partnership for European program Responsible Party on January 26th in Brussels.
Since 2010, the Group and the pan-European association ESN, supported by the European Commission and assisting exchanged students in more than 37 European countries, jointly organize Responsible Parties during which 'ambassador' students explain to their peers why responsible consumption is important.
Within 5 years, more than 250 000 students have been reached in 28 EU countries but also in Turkey, Serbia and Switzerland. Since September 2015, an independent scientific study is being conducted by researchers to measure the program's efficiency as well as get information on both the local and exchange students' drinking patterns.
After the partnership renewal, Alexandre Ricard, Chairman and CEO of Pernod Ricard and Christian Porta, Chairman and CEO of Pernod Ricard Europe Middle East Africa, invited ESN representatives to join them for a moment of convivialité to answer all of their questions on the responsibility of wine and spirits producers. Coming from 18 European countries, twenty students have taken the opportunity to question them directly about Pernod Ricard's commitment to corporate social responsibility.
For more than two hours, the students initiated debate on the Group's commitment to be a 'responsible actor'. Alexandre Ricard and Christian Porta had the opportunity to explain how protecting youngsters from binge drinking is on the fundamentals of the Group's initiatives, and reminded them that there could not be conviviality in excess.
Another topic that piqued the students' interest was the internal control of advertising. How can we make sure that all of our brands' commercial communications comply with both the Group's and the industry's commitments' Alexandre Ricard and Christian Porta explained the role of the Responsible Marketing Panel, a committee of internal experts who review more than 500 campaigns a year before they're released.
This gathering is an excellent opportunity to know our partners such as ESN's expectations in terms of corporate social responsibility. '
Alexandre Ricard
This gathering is an excellent opportunity to know our partners such as ESN's expectations in terms of corporate social responsibility. '
Alexandre Ricard
During this event, Alexandre Ricard explained: « I'm glad to see those young adults are attached to promote responsible drinking and volunteer their time to raise their peers' awareness with the Responsible Party program and contribute to its success'.
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