Accor joins the groundbreaking data management technology partnership launched by Pernod Ricard and JCDecaux

The collaboration was formalised last night, at Pernod Ricard’s headquarters in Paris, in the presence of the three partner companies.

Originally developed in 2015 by Pernod Ricard’s teams, the Data Portal enables each partner company to centralise, in a single point, the various data sources from its entities worldwide, facilitating access to and management of this data for teams concerned. Using the solution does not involve any exchange of data between the companies.

Putting data at the very core of their activities, Pernod Ricard and JCDecaux have worked together since September 2022 to continually improve and enrich the Data Portal by the sharing experiences and the jointly developing of technology ecosystems, thereby optimising costs and improving agility between the technical and business teams. Synergies between the two Groups have led to the introduction of new features and the optimisation of existing modules such as the data catalogue and the business glossary, whilst ramping up the delivery of projects and reducing their costs.

This solution has no equivalent on the market and has captured the interest of Accor, a world-leading hospitality group, which is now bringing all its expertise to drive innovation and bolster the development capabilities of the Data Portal. By combining their respective approaches and visions, the three Groups will strengthen their development potential while consolidating their existing functionalities. The purpose of this three-way partnership is to make the Data Portal a more powerful and strategic solution that addresses the growing needs of each partner and supports their digital transformation.

The hospitality industry is extremely rich in data. The challenge is to make this data easier to use and process by staff and management in order to extract its value. Whether personalising the customer experience through marketing, setting prices with sales departments or managing environmental data to support the ESG roadmap, all Accor departments will now be able to search and access this data more easily. The data teams will also be able to continue expanding the range of data available to the business units and monitor its quality.

For Alexandre Ricard, Pernod Ricard’s CEO and Chairman, “The synergies derived from our partnership with JCDecaux have contributed significantly to the day-to-day work of our teams, consolidating our command of data, benefitting both our consumers and our customers. Today, we are delighted to welcome Accor to further develop this fantastic digital acceleration tool.”

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, commented, “Since we created this groundbreaking technology partnership with Pernod Ricard in 2021, the Data Portal has been adopted as a pivotal platform in JCDecaux’s digital transformation. Innovation is a value cherished and shared by the members of the partnership, and we are therefore delighted to welcome Accor onboard and firmly believe that our collective intelligence will strengthen the future of the Data Portal.”

For Sébastien Bazin, Chairman and CEO of Accor, “In a world in which data has become the new ‘jewel’ in the ‘crown,’ of the customer experience, we are proud to join this partnership with Pernod Ricard and JCDecaux. This alliance offers a fantastic opportunity to build on our own expertise while leveraging the wealth of savoir-faire offered by each of these French powerhouses. AI is in the process of revolutionising the tourism industry, and embracing the opportunities it affords us is a priority for Accor. By collectively making our data even more accessible and smarter, we can look to the future with ambition and face this critical challenge head on.”