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Who we are
A global leader in wine and spirits, we are 18,500 employees worldwide, respectful and responsible hosts, committed to nurturing every terroir.
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Founded in 1975, our journey has been shaped by long-standing commitments.
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Meet the team responsible for the Group’s strategic, financial, and operational direction.
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From our HQ in central Paris to the world, we are present in 73 countries with our own salesforce and distribute our brands to 160 countries.
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Our global footprint and geographical diversity are unequaled.
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Our premium portfolio
We have one of the most comprehensive portfolios of the industry spanning 240 premium brands.
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Each year our brand homes across the world welcome 1.5 million guests.
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Sustainability and Responsibility
Our 2030 Sustainability and Responsibility roadmap ‘Good Times from a Good Place’ is based on 4 pillars with strong commitments, from grain to glass.
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Our Global Presence
UK
Media & Reports
Media
The latest news, reports and publications from Pernod Ricard.
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Corporate
Sustainability & Responsibility
Brands
Society, Culture & Philanthropy
Brands
Press Release
01/11/2024
Havana Club Collaborates with Renowned Jewellery Designer on Striking Bottle Design
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Brands
Press Release
29/10/2024
Jameson Teams Up with One of Britain’s Oldest Football Brands, Admiral, for a Co-Ord Tracksuit Modelled by Newport County’s Kyle Jameson
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Brands
Press Release
09/10/2024
Altos Margarita Masters is Back
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Brands
Press Release
19/09/2024
Absolut Unveils Warhol-Inspired Exhibition at London’s Saatchi Gallery to Elevate Underrepresented Artists and Celebrate Iconic Rediscovered Blue Painting
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Corporate
Brands
Press Release
21/08/2024
Pernod Ricard UK launches first UK ad campaign for Premium Tequila brand Altos
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Brands
Press Release
24/06/2024
Absolut Vodka Encourages Knowing When To Call It A Night With New Responsible Drinking Campaign Launch
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Brands
Press Release
15/05/2024
Pernod Ricard UK Transports Food Lovers to Spain this Spring With the Launch of New Wine Brand Tapabrava
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Brands
Press Release
26/04/2024
Two Italian Icons Collaborate To Launch New Malfy Spritz Sorbetto
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Brands
Press Release
16/04/2024
Plymouth Gin And The Ocean Conservation Trust Continue Long-Term Partnership With New Limited-Edition Bottle
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Brands
Press Release
16/04/2024
Painted with a Different Brush: Spot Whiskey celebrates World Art Day by Championing Individuality through Art
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Brands
Press Release
16/04/2024
Jameson And Classic Football Shirts Collaborate On New Line-Up Of Limited Edition Bottles Clothed In Iconic British Club Away Jerseys
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Brands
Press Release
16/04/2024
Jameson Launches Connects F.C.
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Brands
Press Release
16/04/2024
Stout's Out, Espresso Martinis Are In This St Patrick's Day!
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Brands
Press Release
16/04/2024
Destination Jameson: All Aboard For St Patrick's Day!
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Brands
Press Release
16/04/2024
Altos Tequila Launches New Ready-To-Serve Classic Lime Margarita
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Brands
Press Release
16/04/2024
Jameson Promotes Responsible Drinking By Encouraging Football Fans To “Sip Wisley. Water Is Always A Super Sub.”
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Brands
Press Release
16/04/2024
Absolut Collaborates With UK Eurovision Contestant Olly Alexander In New Campaign To Promote Limited-Edition Bottle Created By The Singer-Songwriter
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Brands
Press Release
16/04/2024
Taste The New Buzz With Absolut Hunni
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Brands
Press Release
16/04/2024
‘On Wednesdays we drink pink’! Malibu joins forces with new Mean Girls film at selected cinemas
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Brands
Press Release
16/04/2024
2024 Has Arrived, Along With A New Look For Beefeater 24
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Brands
Press Release
14/11/2023
Absolut launches limited-edition bottle in collaboration with Olly Alexander
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Brands
Press Release
06/11/2023
Campo Viejo Launches First Bag-In-Box Wine
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Brands
Press Release
03/11/2023
Pernod Ricard UK Launches New Wine Brand Greasy Fingers
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Brands
Press Release
08/08/2023
Jameson and LOVERS FC are Championing the Unsung Heroes of Women’s Grassroots Football with a New Collection of Shirts
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Brands
Press Release
07/08/2023
Chivas and Stefflon Don bring the summer vibes with Limited Edition Chivas 12 drop
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Brands
Press Release
26/07/2023
Jameson and EFL Join Forces With New Four-Year Deal
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Brands
Press Release
24/07/2023
Malibu partners with luxury streetwear brand Aries to launch Limited Edition collaboration
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Brands
Press Release
24/07/2023
Havana Club Releases New Limited Edition Bottle With Places + Faces
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Brands
Press Release
27/06/2023
Pernod Ricard UK to Distribute Sovereign Brands’ Portfolio of Super Premium Wines and Spirits
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Brands
Press Release
12/05/2023
LEAPS & BOUNDS WINE CONTINUES PARTNERSHIP WITH DOGS TRUST TO HELP REHOME 'UNDERDOGS'
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Brands
Press Release
12/05/2023
SAY HELLO TO THE REFRESHING TASTE OF SUMMER WITH THE LAUNCH OF MALIBU STRAWBERRY
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Brands
Press Release
25/04/2023
ABSOLUT VODKA LAUNCHES NEW COCKTAIL RTD RANGE REINFORCING ITS PREMIUM COCKTAIL CREDENTIALS
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Brands
Press Release
12/04/2023
PLYMOUTH GIN MAKES WAVES WITH NEW LIMITED-EDITION BOTTLE
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Brands
Press Release
28/03/2023
JAMESON INVITES UK CONSUMERS TO DIGITALLY ‘JOIN IN. ENJOY MORE’ WITH THE LAUNCH OF JAMESON CONNECTS
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Brands
Press Release
23/03/2023
ABSOLUT VODKA PARTNERS WITH HEINZ TO LAUNCH A NEW LIMITED-EDITION PASTA SAUCE
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Brands
Press Release
06/03/2023
CAMPO VIEJO INSPIRES CONSUMERS TO ‘ADD SOME PASIÓN’ TO THEIR LIVES
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Brands
Press Release
10/02/2023
NEW PRICE-MARK FOR MALIBU PINEAPPLE RTD LANDS EXCLUSIVELY IN CONVENIENCE CHANNEL
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Brands
Press Release
02/02/2023
ABSOLUT VODKA LAUNCHES NEW LIMITED-EDITION BOTTLE CELEBRATING THE POWER OF MIXING TO DRIVE PROGRESS
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Brands
Article
28/11/2022
BEEFEATER LAUNCHES IMMERSIVE 3D AND AR EXPERIENCE IN LATEST DIGITAL DRIVE OF MULTI-MILLION-POUND 'THE SPIRIT OF LONDON’ CAMPAIGN
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Brands
Press Release
11/11/2022
BEEFEATER CROWN JEWEL: THE ULTIMATE LONDON DRY GIN
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Brands
Press Release
08/11/2022
INTRODUCING 'THE ABSOLUT CHOIR', LED BY MUSIC ICON OLLY ALEXANDER
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Brands
Press Release
31/10/2022
MALIBU LAUNCHES #GOODVIBESONLY CAMPAIGN TO HELP KEEP FRESHERS SAFE
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Brands
Press Release
25/10/2022
NEW IMMAGINA MALFY CAMPAIGN TRANSPORTS STYLISH CONSUMERS TO THE WORLD OF MALFY GIN
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Brands
Press Release
10/10/2022
MONKEY 47 DISTILLER'S CUT: THERE'S NO PLACE LIKE HOME
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Brands
Press Release
25/08/2022
Redbreast Irish Whiskey And Chef Richard Corrigan To Host ‘Eight Hands’ Dinner Celebrating Young Irish Chefs
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Brands
Article
24/08/2022
Malibu Invites Consumers To 'Do Whatever Tastes Good' And Embrace The Summer Mindset
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Brands
Article
24/08/2022
Malibu Invites Consumers To 'Do Whatever Tastes Good' And Embrace The Summer Mindset
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Brands
Press Release
24/08/2022
Paws For A Cause – Leaps & Bounds Partners With Dogs Trust To Celebrate International Dog Day
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Brands
Press Release
16/08/2022
Say hello to Beefeater Rhubarb & Cranberry
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Brands
Press Release
25/07/2022
Beefeater immerses you in London's effervescent energy in the latest creative that celebrates the contrasts of the city
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Brands
Press Release
07/07/2022
Havana Club and the King of Afro-Fusion Burna Boy Collaborate to Celebrate Culture and Community
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Brands
Press Release
30/06/2022
Campo Viejo ‘Decanta La Vida’ Campaign Returns to Capture The Spirit of Sharing This Summer
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Brands
Press Release
16/06/2022
Absolut Unlocks Opportunity to Enjoy Perfect Passionfruit Martini’s at Home and On-The-Go
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Brands
Press Release
30/05/2022
Say Ciao! To Malfy Gin & Tonica
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Brands
Press Release
06/05/2022
Stoneleigh Wine Celebrates its Commitment to Sustainability with New Campaign: ‘It’s In Our Nature’
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Brands
Press Release
29/04/2022
Lillet Celebrates 150 Years and Raises a Glass to Female Bartenders
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Brands
Press Release
26/04/2022
Fashion Trio Serve Up First #Borntomix Collaboration for Absolut
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Brands
Press Release
17/03/2022
Whiskey’s on the Menu as Redbreast Teams up with Chef Richard Corrigan
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Brands
Press Release
11/03/2022
Absolut Unlocks Opportunity to Enjoy Perfect Passionfruit Martini’s at Home and On-The-Go
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Brands
Press Release
09/03/2022
Pernod Ricard UK Strengthens its Premium Wine Portfolio with Extensions to its Two Newest Brand Launches
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Brands
Press Release
23/02/2022
London Inspires Monkey 47 Experimentum Series 2y06
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Brands
Press Release
22/02/2022
Jameson Invites UK Consumers to ‘Widen The Circle’ this St. Patrick’s Day
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Brands
Press Release
14/02/2022
Absolut Pays Homage to its Mixing Heritage with Biggest Ever Design and Flavour Shake-Up
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Brands
Press Release
02/02/2022
Pernod Ricard UK Heads Down the Rabbit Hole with New Super Premium Kentucky Whiskies
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Brands
Press Release
31/01/2022
Absolut Launches New Limited Edition Bottle Inspiring Wavemakers to Make Their Voices Heard
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Brands
Press Release
26/01/2022
Introducing Beefeater Zesty Lemon
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Brands
Press Release
24/01/2022
The Glenlivet Capsule Collection Launches With Five New Glassless Cocktails
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Brands
Press Release
18/01/2022
An Icon Re-Born: Chivas 12 Unveils Bold, Contemporary New Look
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Press Release
14/01/2022
Pernod Ricard UK Takes Over Representation of La Hechicera Ultra-Premium Colombian Rum
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Brands
Press Release
10/01/2022
CEDER’S ‘January. It’s Anything But Dry’ Challenge To Connect Consumers With Their Free Spirits
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Brands
Press Release
06/12/2021
It’s a very White Christmas as Malibu Launches Festive Fashion Range and ‘Naughty And Nice’ Advent Calendar
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Brands
Press Release
29/10/2021
Campo Viejo Unveils New Bottle and Label Design with Sustainability at its Heart
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Brands
Press Release
21/10/2021
“This is where the magic happens” – Iain Stirling invites MTV Cribs to explore his dream Speyside home
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Press Release
20/10/2021
Pernod Ricard UK urges the On-Trade to entice consumers with cocktails they can’t make at home
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Brands
Press Release
12/10/2021
Plymouth Gin Unveils New, More Sustainable Bottle
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Brands
Press Release
05/10/2021
Chivas XV joins Balmain for an exclusive limited-edition luxury bottle drop
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Brands
Press Release
29/09/2021
Redbreast Announces The Iberian Series
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Press Release
24/09/2021
There’s a new horse in town, a Horse with No Name!
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Press Release
24/09/2021
Monkey 47 Unveils 2021 Distiller’s Cut: Scarlet Monarda
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Brands
Press Release
23/09/2021
Pernod Ricard UK Predicts Cocktail And Digital Skills Perfected In Lockdown Will Drive Premium Spirits And Wine Sales This Christmas
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Press Release
23/09/2021
Pernod Ricard Uk Serves Up £2,792 Festive Opportunity For Each Convenience Store
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Press Release
18/08/2021
Malibu Launches Summer Holiday Resort for The Ultimate Staycation
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Press Release
16/08/2021
Say G’day to Leaps & Bounds – A New Australian Wine Crafted Out of The Love for Our Canine Companions
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Press Release
12/08/2021
The Glenlivet Welcomes Consumers ‘Beyond The Fireplace’ to Enjoy Whisky and Summer
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11/08/2021
Introducing Jameson Orange - Combining The Zest of Both Worlds
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05/08/2021
There’s No Taste Like Home: The Glenlivet Opens the Doors to its New Visitor Experience
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Press Release
28/07/2021
F1 Racing Superstar Turned Winemaker: Daniel Ricciardo Collaborates with St Hugo to Release a New Australian Fine Wine Series
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Press Release
05/07/2021
Havana Club and Skepta return with a second collaboration celebrating community
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Press Release
02/07/2021
Absolut to host free virtual event with superstar performers MNEK and Joel Corry as the nation prepares to come #TogetherIRL
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Press Release
30/06/2021
Malibu to let the Funshine this summer
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18/06/2021
Jacob's Creek invests in brand with digital summer gifting campaign and International Cricket Council partnership
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Press Release
10/06/2021
Sip on a slice of summer with Malibu's newest flavour & RTD: Malibu Watermelon and Malibu Watermelon Lemonade
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Press Release
28/05/2021
Introducing Rutas de Cafayate – a Malbec from one of the most prestigious wineries of Argentina
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Article
21/05/2021
Kahlúa celebrates new bottle design with free espresso martini promotion
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Article
21/05/2021
Kahlúa unveils modern new bottle design inspired by its coffee credentials
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Article
17/05/2021
Redbreast launches golden opportunity to win a bottle of fourth annual ‘dream cask’ release
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Brands
Article
07/05/2021
Jacob’s Creek surges towards reclaiming UK leadership position in Australian wine
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Brands
Article
26/04/2021
Havana Club cuban spiced to exclusively launch in the UK
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Brands
Article
16/04/2021
Beefeater, the world’s most awarded gin, launches new ready-to-drink cans in the UK
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Brands
Article
15/04/2021
Introducing new Jacob’s Creek Double Barrel Cabernet Sauvignon
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Corporate
Brands
Article
12/04/2021
Beefeater botanics: a refreshingly balanced taste
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Corporate
Brands
Article
18/03/2021
Campo Viejo combines the power of three to launch winemakers’ blend
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Brands
Article
10/03/2021
Absolut adds to its leading flavour range with the refreshing new Absolut watermelon
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Brands
Article
08/03/2021
Pernod Ricard UK unveils multi-million-pound investment for Beefeater, the spirit of London
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Corporate
Brands
Article
08/03/2021
Havana Club cuban spiced to exclusively launch in the UK
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Brands
Society, Culture & Philanthropy
Article
04/03/2021
Jameson invites UK consumers to ‘join in wherever you are’ with st. Patrick’s day campaign running throughout march
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Corporate
Brands
Article
25/02/2021
New £13.99 price-mark for lamb’s spiced rum
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Article
12/02/2021
Sustainable and vegan certified wine Stoneleigh of Marlborough and New Zealand’s no. 1 wine brand launches in the UK
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Corporate
Brands
Article
12/02/2021
Beefeater peach & raspberry launches exclusively in UK
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Sustainability & Responsibility
Brands
Article
01/02/2021
Absolut launches its most sustainable glass bottle yet, made from 60% recycled glass
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Sustainability & Responsibility
Brands
Article
25/01/2021
Absolut vodka is launching the future of sustainable spirits packaging with the absolut paper bottle
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Sustainability & Responsibility
Brands
Article
19/01/2021
Introducing Beefeater light
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Brands
Society, Culture & Philanthropy
Article
13/01/2021
Jameson expands partnership with Sofar Sounds With Seen & Heard Listening Room Series
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Brands
Article
11/01/2021
Beefeater unveils stand out new look
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Brands
Society, Culture & Philanthropy
Article
04/01/2021
Ceder’s to target consumers with a digital programme supported by top health and wellness names this January
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Brands
Society, Culture & Philanthropy
Article
04/01/2021
Absolut invites consumers to dance the year away with a 20+hr global live stream across multiple time zones on nye 2020
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Brands
Article
18/12/2020
Brancott Estate wins double gold at the San Francisco international wine competition 2020
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Brands
Society, Culture & Philanthropy
Article
13/11/2020
Pernod Ricard UK set to target 13m consumers this Christmas through a calendar of virtual cocktail masterclasses and brand experiences
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Brands
Article
04/11/2020
Absolut celebrates the importance of meaningful connections with new ‘it’s in our spirit’ campaign
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Corporate
Brands
Article
28/10/2020
The Glenlivet launches new 12 year old limited-edition whisky inspired by its illicit past
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